Is your kitchen Kosher? Show it proudly with a Kashrus certificate from Hashgocha Protis.™ You wouldn’t eat at a neighbor’s house without a Kashrus certificate. Would they eat at yours? Hashgocha Protis makes it clear as day which kitchens are really kosher. Only 200 NIS a month for basic service, with one surprise inspection a month, guaranteed to catch you unexpectedly at any time. Premium service with pre-arranged inspections is a mere 300 NIS. For a limited time only, we are offering a free matched set of fleischig and milchig garbage cans with every subscription. For the best of the best, the mashgiach tmidi service with a live-in yeshiva bocher is only 3500 NIS a month. Don’t be left behind! You wouldn’t want to be the last family in the neighborhood with a Hashgocha Protis teuda on the wall! (Taharas Hamishpocha certification also available.) Some might be concerned that this brilliant idea won’t work. Some Jews, the lax ones, decide all on their own who to trust and where they are willing to eat. But remember, this has already been successfully done! Two hundred years ago, there was no Ⓤ or floral Haredi symbols. Jews knew which businesses they trusted in their communities. Starting with butchers and focusing on large cities, official Hashgocha gradually became a must. Here’s how we will succeed: There’s already a strong demand from caterers and bakers who use a home kitchen but want to sell to kosher consumers. Next, move on to synagogues. They’ll demand certification for anyone who brings kiddush or Bar Mitzvah food–after all, we don’t want ham sandwiches in the shul kitchen, right?! Hashgocha is fair and neutral, bypassing the favoritism of today’s informal system. Soon, we expand to the whole community. No requirement, feel free not to have one, but how do you want your home to be known? Before you know it, it’s as much of an expectation for families as for restaurants.